A lot of people ask me, why do you put so much energy into branding? (AKA, why should I pay you to just make what I already have look prettier?)
My brand is like walking into a boutique. I want people to feel an energy of freshness, beauty, simplicity and flow when they see my work. (Yes Meghan, but why?) The best way I can describe it to you is like getting your nails done. You don’t have to, you’re still a good person if you don’t, you’re still beautiful and sexy, but it’s the feeling that a polished look brings to YOU and your confidence level. When you feel gorgeous, you act with more confidence, more grace and more joy. And we all know that means really good things for your online business.
For some, throwing together an image with some words is enough for a Facebook post. They may run a totally successful business in fact! But if you’re like me, you care about the quality of your words, your images and your overall vibe. Just throwing it together feels incomplete, rushed and sometimes down right sloppy.
In today’s world, images are such a major part of our brand. (Oh hey Instagram) In fact, it can be the only thing that really reflects your inner state. Why? Because we have small attention spans and we’re not always going to read your super long (albeit amazing) FB posts without something to catch our eye. I read once about a study that proved humans have an attention span LESS than that of a gold fish. Sooooo yeah, we need images to catch the attention and bring a feeling simplicity to our message. The internet has caused a major information overload and gorgeous images are the best way to help us pause, breathe and soak in the beauty.
When you’re trying to sell services in a vast sea of amazingly talented online entrepreneurs, you want a polished and professional look that radiates the feeling you want for your clients. So, boutique style branding is basically everything when you want to stand out, show up, and share your gifts.
Want to have a conversation about your brand? I’m offering a full Brand Analysis for $129. You’ll send me links to all your social media profiles and website so I can take a look under the hood. I’ll do an analysis and then we’ll schedule a call to discuss my findings and recommendations to make your brand sparkle like you!